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Social Media Training Course

Course Overview

You owe it to your business to understand the Social Media landscape. Consumers, customers and clients are demanding that their service and product providers be more accessible than ever before. Social media outlets are becoming a major venue customers require of the companies they do business with.

In this session you will learn the landscape of places like: Twitter, Facebook, Myspace, YouTube, Delicious, Flickr, LinkedIn and much more. Additionally, you will receive examples of how other businesses have used these outlets and how you should and, maybe more importantly, should not use them.

There is not a business in the world that can safely ignore Social Media. Whether you are a locksmith, accountant, toy store, car dealer or machining manufacturer, Social Media is having an impact on your business. Consumers want the companies they do business with to be engaged with them. That applies to B2B or B2C. If you are a business that has not started to think how to use Social Media, this session is for you.

If you are a business that has played with some Social Media technologies, you need to know if you are doing what is best for your company. This session is for you. If you are a business that is actively engaged in Social Media, you should be on the lookout for what other businesses are doing so you can maximize your Social Media campaigns to their fullest. This is a comprehensive overview class that talks directly to large and small companies. You simply do not want to miss this interactive Social Media class.

This is a topic you need to know about.

Benefits
Social media is the hottest segment of Internet Marketing right now. The reason for that is because the companies that use Social Media effectively are experiencing incredible results. Companies like Zappos, Southwest and many others are leveraging Social Media in highly effective ways. This class will teach you how you can do the same.
Workshop Dates

If you don't see a workshop that you like or the dates don't work for you, please contact us and we can discuss making special arrangements for you.

Date Time Status Cost (per person) Location  
Aug 24, 2010 All day (9am - 4pm) Open $425 Greensboro, NC  
Sept 7, 2010 All day (9am - 4pm) Open $425 Greensboro, NC
Sep 21, 2010 All day (9am - 4pm) Open $425 Greensboro, NC
Oct 12, 2010 All day (9am - 4pm) Open $425 Greensboro, NC
Oct 26, 2010 All day (9am - 4pm) Open $425 Greensboro, NC
Nov 9, 2010 All day (9am - 4pm) Open $425 Greensboro, NC
           
 

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Material Covered

Part 1 - Morning Session

Overview of Social Media

  • What are the different types of social media
  • Why use it
  • What does it take to be successful

Overview of Social News

  • What is social news
  • Who uses social news
  • How do I use it

Overview of Social Sharing

  • What is social sharing
  • Who uses social sharing sites
  • How do I use social sharing sites effectively

Overview of Social Networking

  • What are social networking sites
  • Who uses social networking sites
  • How do I use social networking effectively

Overview of Social Bookmarking

  • What are social bookmarking sites
  • Who uses social bookmarking sites
  • How do I use social bookmarking effectively

Part 2 - Afternoon Session

Developing a Social Media Strategy

  • Elements of an effective strategy
  • Conversation Mining
  • Rules of Engagement

Hands on with Twitter, Facebook and Linked In

  • Setting up
  • Following and Listening
  • Building Relationships
  • Understanding the Lingo
  • Tools and Sites for Management

Measuring Social Media

  • What to measure
  • How to measure
  • Measurement Criteria