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Keyword research is the cornerstone to any search marketing campaign. In this 4 hour training session, attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO or PPC campaign. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided.

Know where to place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic.

• Understand the role of Keyword Research/Discovery and how it is integral to SEO and PPC Campaigns
• Identify and refine the initial set of possible keywords for any campaign
• Analyze the initial set of keyword to identify and target the most popular keywords for your site and understand the difficulty of achieving top rankings for each search term.
• Be able to score your keywords and sort them in order of which are most likely to lead to a conversion
• Know where to place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic.

 

Structured Training Courses

• Social Media Training Course
• SEO Training Course
• Paid Search (PPC) Training Course

Custom Training Topics

• Social Media Marketing Training
• Twitter Training
• Search Engine Optimization Training
• Link Building Training
• Keyword Research Training
• Local / Mobile Search Training
• Paid Search Advertising Training
• Web Analytics Training