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Home > News > 2000 > 01.15.08 Symetri launches new dealer portal for Broyhill Furniture

Symetri launches new dealer portal for Broyhill Furniture

GREENSBORO, N.C., January 15, 2008 â€“ Interactive marketing and technology company Symetri announced the launch of a dealer portal web site redesign for Broyhill Furniture Industries. The new version of the web application features a Web 2.0 user experience using Adobe Flex and Flash Player.

The dealer portal, referred to as Broyhill Online, was originally launched in 2000 to allow Broyhill customers and sales reps the ability to access a wide range of information remotely via the internet.  Since then, the site has gone through several revisions, extending it's capabilities to include online order entry and the configuration of full containers of product shipped directly to the end customer.  The latest version of the site provides a highly interactive "Web 2.0" user interface in addition to new capabilities including sales reporting and enhanced upholstery order entry.

"Symetri has been a long-term partner with Broyhill Furniture, so they were the natural choice to help us take Broyhill Online to the next level," according to Morris Cornwell, VP of Business Technology at Broyhill.  "We feel like the new version of the web site provides our dealers and sales reps with a more robust, interactive experience. In addition, the new sales reporting and upholstery order entry features will really help extend the features we are able to provide to our business partners.  We've gotten a lot of positive feedback during the testing phase of the site."

"We were excited to have the opportunity to provide an updated user interface for Broyhill Online," says Dan Nielsen, VP of Information and Technology at Symetri.  "The new Broyhill Online takes advantage of the capabilities of Adobe Flash Player to provide users with a great online experience.  In addition, we've been able to take advantage of other new technologies such as SQL Server 2005 Reporting Services to provide some great reporting and data analysis capabilities."

To view the updated version of Broyhill Online, visit www.broyhillonline.com (username and password required). For more information, visit Symetri at www.symetri.com or call (336) 285-0940.

Founded in 1999, Symetri is a leading ROI based, Strategic Internet Marketing Firm.  By combining world class digital technologies with industry specific best practices, Symetri produces greater operational efficiencies and more profitable partnerships for their clients.  Symetri’s core offerings include interactive marketing strategy, search engine optimization, Web site tracking and analysis, and Web application design and development.