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Home > News > 2004 > 04.24.04 Sealy Contract Launches Redesigned Website

Sealy Contract Launches Redesigned Website

Trinity, NC (April 29, 2004) – Sealy Contract has redesigned its web site, enabling hospitality customers to learn more about the revolutionary new Sealy Posturepedic® UniCased™ Hospitality Collection, additional hospitality products and services, and unique business-building marketing programs.

Sealy Contract Web site

Working with Symetri, an internet marketing and technology company with furniture industry expertise, Sealy Contract added a great deal of information to the web site that will assist customers in their hospitality sleep system purchases.

“We are very pleased with the new content and appearance of the site and feel that it better reflects the updated look and feel of Sealy Contract’s new hospitality products and programs,” said Leo Vogel, Director of Sales and Marketing for Sealy Contract. “It makes a strong presentation of the new, all Posturepedic® product line, which contains 16 new beds within 5 new Series and provides exceptional comfort and performance for every hospitality industry market segment.”

Sections of the updated Sealy Contract site include:

• Posturepedic® Product Catalog – details the 16 sleep systems in the new Sealy Posturepedic® UniCased™ Hospitality Collection and provides .pdf files of each individual product page.
• Sealy Leadership – provides primary customer benefits of working with Sealy:
    o Brand strength and position as the #1 bedding brand
    o Industry leading R&D Center and proprietary components
    o Global capabilities
    o Centralized Customer Service Department
• Sealy Contract Programs - details Sealy Contract Marketing Programs:
    o Co-Marketing Program
    o Guest Purchase Program
    o Employee Incentive Program
    o Expanded Bedding Program (Accessories)
• FAQ’s – answers to common questions about hospitality bedding
• News – copies of Sealy Contract press releases detailing recent developments.

Visit www.sealy-contract.com to view the newly updated site.

Sealy, Inc.
Sealy is the largest bedding manufacturer in the world. In the U.S., Sealy serves more than 7,000 retail outlets in all 50 states. Including its subsidiaries, Sealy has 31 manufacturing plants in the United States, Canada, France, Italy, Brazil, Argentina and Mexico. There are a total of 12 international licensees operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the United Kingdom. In addition to its licensees, Sealy has a joint venture in Southeast Asia and Korea.

Sealy produces and sells a full range of mattresses under the Sealy, Sealy Posturepedic®, Stearns & Foster and Bassett brand names. Sealy-branded licensed products include: crib mattresses, sheets, pillows, mattress pads and comforters, futons and upholstered furniture. More information on Sealy, Inc. can be accessed at http://www.sealy.com.

 

About Symetri

Symetri is an interactive marketing and technology company that helps companies achieve their key business imperatives by combining world class digital technologies with industry specific best practices, resulting in more profitable partner relationships, greater operational efficiencies and reduced complexity. 

The company's core offerings include interactive marketing strategy, search engine optimization, Web site tracking and analysis, and Web application design and development. Symetri, founded in 1999, has offices in High Point, NC and Atlanta, GA.  Symetri's clients include Broyhill Furniture Industries, Inc., Greensboro Symphony Orchestra, Kimberly-Clark Healthcare, Sealy, Inc., Shaw Industries, Inc., RF Micro Devices, Bassett Bedding, and Wachovia.