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Home > News > 2004 > 04.04.04 Symetri rolls out Sales Force Automation Software

Symetri rolls out Sales Force Automation Software

High Point, NC (April 2004) – Symetri Corporation announced today the rollout of their new sales force automation product, Symetri Sales Express. “Ease of use is the hallmark Symetri’s development process, say Ron Jones, president of Symetri Corporation.  “Releasing the product with a simplified interface makes Sales Express a more powerful revenue generator and at the same time makes it easier for the sales organization to adopt the technology.  Maximizing adoption of this technology reduces training and improves the overall ROI”, says Jones

Broyhill Furniture Industries, who assisted in testing the latest enhancements, will begin implementing the new product at their annual meeting prior to the Spring Furniture Market  “Now that the interface has been redesigned, we feel we have the best solution for our reps and our dealers.” said Morris Cornwell, CIO of Broyhill Furniture.

The new interface means that the product has now been completely re-engineered since Symetri first began offering a sales force automation tool.  “This product has been created to be as reliable, efficient, agile, and powerful as our other relationship tools.  We feel these attributes are critical to addressing the dynamics of the furniture industry” says Dan Nielsen, Symetri’s CTO.

Phase 1 development, which was completed in late 2003, focused on creation of a solid technical framework that expedited user setup and streamlined the process for sales reps to update their data, keeping them focused on more profitable activity.

For more information, visit Symetri at www.symetri.com or call (336) 819-6916.

About Symetri

Symetri provides an end-to-end suite of customized products that help companies achieve their key business imperatives by combining world class digital technologies with industry specific best practices, resulting in more profitable partner relationships, greater operational efficiencies and reduced complexity. 

The company's core offerings include sales force automation tools, business to business applications, consumer web sites, and data exchange systems.  Symetri, founded in 1999, has offices in High Point, NC and Atlanta, GA.  Symetri's clients include Broyhill Furniture Industries, Inc., Barcalounger Corporation, Lee Industries, Inc., Kimberly-Clark Healthcare, Sealy, Inc., Shaw Industries, Inc., RF Micro Devices, Bassett Bedding, and Wachovia.