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Home > News > 2001 > 11.02.01 Kimberly-Clark Health Care Business launches New Web site

Kimberly-Clark Health Care Business launches New Web site

atlanta (nov. 2, 2001) – kimberly clark corp's (nyse: kmb) health care business announced today the launch of its redesigned web site, www.kchealthcare.com. the new site features an ecatalog to support the growing need for ebusiness assistance to health care professionals.

the kimberly-clark health care web site, designed by symetri, a leading developer of strategies, applications and interfaces for e-business companies, with offices in atlanta and high point, n.c., focuses specifically on enhancing the user experience.

the new site pulls from back-end crm systems, creating a dynamic e-catalog that will help kimberly-clark achieve its internet health care sales goals. the catalog presents kimberly-clark health care's full line of products online.

"kimberly-clark wanted us to make the web site cleaner and easier to navigate," said ron jones, president, symetri. "because of our unique user-centric approach to e-business, we feel we were successful in matching the design, content, functionality, and navigation of the user website and user interface with the needs of kimberly-clark's marketing, e-catalog, internet sales and crm initiatives."

"we're very happy with the final site," said rob hoctor, associate marketing director, e-business, kimberly-clark health care. "the web site is much more user friendly, more attractive and provides an e-catalog that will promote internet sales."

the new web site provides key resources and information for kimberly-clark customers, prospects, sales representatives and distributors globally including a resource application that allows customers to monitor and check order status online. potential benefits include reduced supply chain costs, improved productivity, shortened time to market, better customer support and increased collaboration.

symetri teamed up with sap for the design and deployment of this large ebusiness initiative for kimberly-clark. phase one of the project was launched on july 6, with today's launch of phase two completing the web site overhaul.

symetri develops and implements strategies, applications and interfaces for e-business. it offers a unique combination of user-experience design and highly skilled cross-functional teams to provide exceptional services and solutions to its clients.

the company's core disciplines include interaction design, application engineering, strategic consulting and information architecture. located in high point, nc and atlanta, symetri was founded in april, 1999, and has grown aggressively through high client satisfaction.

kimberly-clark corporation is a leading consumer and medical products company. its global tissue, personal care and health care brands include huggies, pull-ups, kotex, depend, kleenex, scott, kimberly-clark, safeskin, tecnol, kimwipes and wypall. other brands well known outside the u. s. include andrex, scottex, page, popee and kimbies. kimberly-clark also is a major producer of premium business, correspondence and technical papers. the company has manufacturing operations in 40 countries and sells its products in more than 150 countries.

the kimberly-clark health care business, headquartered in roswell, ga., manufactures and markets surgical drapes, gowns, sterilization wrap and pouches, personal protective apparel and face masks, and patient care products. with the acquisition of safeskin, kimberly-clark added disposable gloves to its product portfolio and now offers head-to--toe protection for health care workers. the company is also a leader in the medical device field with its ballard medical lines of closed suction catheters, enteral feeding tubes and a variety of pain management products. for more information, visit the website at www.kchealthcare.com.

except for the historical information contained herein, the matters discussed in this press release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected. these include the rate at which new business, including the new contracts noted above, can be converted to the company, intense competitive pressures within the industry, the success of the strategic initiatives outlined above and other factors discussed from time to time in the reports filed by the company with the securities and exchange commission. the company assumes no obligation to update information contained in this release.